| Why Buy
A Wrap?
We have some information that may help you
make a decision if a vehicle wrap is right for your business
or your customers. Let’s assume a wrap costs $3000 (which
typically it costs less for the average sized vehicle) and
assume that the customer will keep the wrap on their vehicle
for a period of 5 years. (For arguments sake we will assume
most business owners only lease the vehicle for 4 years).....
So, now we have a cost of $3k and a time frame of 4 years.
The average vehicle in a major metro area will have over 700,000
impressions per month. So now what we do is calculate the
monthly cost of your wrap based on the numbers…..$62.50!
Keep in mind the other benefit factors of a wrap: the retention
rate of this medium is extremely high. Many people will remember
a wrap much more than any other form of outdoor advertising.
Also the targeting of this advertising is unsurpassed….why?
Typically a small business owner will drive their company
vehicle directly in their target market area further concentrating
the advertising.
We often challenge anyone to find an advertising medium at
$63/month that can compete. Most people can’t even advertise
in the classified section of a newspaper for that amount!
Even if they did, what is the circulation of that paper? Is
it targeted to your specific area? No way!
Think about this: For the price of a cup of coffee you can
be advertising, targeted mind you, to literally thousand of
people per day! Another fact to consider: Fuel costs are at
all time highs. Whether you realize it or not, you are ALREADY
paying for advertising using your vehicle. If you do not have
a wrap on your vehicle you are actually burning money as you
drive. Capitalize on your company vehicle or fleets by maximizing
return on capital that you are already spending on fuel consumption.
Keep in mind is that this type of advertising is not like
radio, print, or television. It cannot be turned off or simply
change the channel! Many of our wrap clients also take advantage
of their wraps in areas that traditionally cost huge sums
of money. Such venues are at trade shows, conventions, and
grand openings. Many times an advertiser will have to get
on a list well in advance to advertise at a premier event
or location. Example: lets say you want to advertise in Times
Square New York. Most people can’t even imagine the
cost! A wrap owners dream, you just drive down right through
it anytime you want!
Here are some numbers for you.
Vehicle signage garners about 8.4 million impressions in a
12-month period.
Radio attracts 900,000 listeners in six weeks with 10 to 12
30-second spots.
Value Pak offers a reach of 600,000 with 100,000 addresses
per drop and your client is just one of many advertisers included
in the packet.
Direct mail reaches 20,000 names with one post card mailer.
Seven city buses get 600,000 impressions in two months.
Billboards get 700,000 impressions in one month.
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